A New Izea


While transparency continues to be one of the key buzzwords in the use of social media, a new resource could cast some doubt on the validity of some messages. The idea behind Izea (formerly know as Pay Per Post) is to pay “sponsored tweeters” to write about products. A similar technology called Magpie launched last year and has experienced some success. The competitive difference for Izea appears to be their track record in sponsored blogs along with a stable of existing critics. The question now becomes – if tweets and blogs are sponsored then how transparent will they truly be?

Click here to visit Izea

Click here to visit Magpie

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