What are you watching?

watching eyes

A recent study revealed that the average person spends almost 8 1/2 hours a day looking at some type of screen.  Surprisingly, according to this survey, television is the most watched screen still outdistancing computers by almost 2 hours per day.  The Nielsen Company paid for the $3.5 million study which was conducted by Ball State University’s Center for Media Design.  350 subjects (age 18-65) were studied for 952 days.

Formats included in the “screen” breakdown included television, dvr/tivo, dvd players, console games, web, email, instant messaging, software, computer video, mobile talk/text, mobile web/games, mobile video, environmental video, in-cinema movies and GPS navigation.

To read more of the study and review the statistics please follow the links below.

Click here to read New York Times Article

Click here to see usage chart on emarketer

Click here to read more about the Center for Media Design at Ball State University

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