User Behavior Influences Search Results

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Interesting article from Kim Krause Berg at Search Engine Land on the importance of understanding the behavior of search engine users.  The article centers around research studies conducted by David Robins of Lousiana State University on Shifts of Focus in Information Retrieval Interaction and a joint study from Jim Jansen and and Danielle Booth from Penn State University entitled If At First You Don’t Succeed, Let the Search Engine Try.

All provide solid insights into the importance of understanding how search engine users formulate their thought process prior to and during their respective searches.  Key elements that all marketers must continue to embrace in order to better tag and identify key words for search engine optimization of their respective products and brands.

Click here to read the full article.

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