Tweeting to avoid a Crisis

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While many still search for the best way to jump in on the world of Twitter, some companies appear to be embracing the social media tool in a very effective manner – using it much like their own news feed. Ford Motor Company, Pepsi and Southwest Airlines have all recently used Twitter to quickly address situations that could have easily turned into public relations issues.

Click the link below to visit The Wall Street Journal online and read the entire story.

The Wall Street Journal

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