Search Engine or Decision Engine?

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For years, Google has dominated the search engine category with its simple user-friendly approach centered around its catchy name, lots of white space and a simple fill-in-the-blank search box.   Google’s popularity has soared to such great heights that the accidental misspelling of their name is now recognized by dictionaries as a verb meaning “to use the Google search engine to obtain information on the Internet.”

Now comes Bing.  Introduced earlier this year at the All Things Digital conference, Microsoft unveiled its replacement for Live Search with a fresh new look to what they refer to as a “decision engine” that has everyone buzzing.   Bing’s recent partnership ann0uncement to power Yahoo’s search engine has fueled the buzz even more.

Bing combines a fresh graphic appeal with a photographic background that changes daily.  More importantly, Bing’s design offers suggestions in real time that navigate excess information to help you quickly make an informed decision.

Google’s biggest challenge from Bing may come from the launch of Windows 7.  Dave Methvin, with Information Week, points out in his article “No Surprise in Bing’s Coming Rise” that a bid war could escalate between Google and Bing for computer manufacturer’s Dell, HP and Lenovo to configure systems favoring their search engine as the default.

Compare the two engines and make your own decision by clicking the link below to take the Google vs. Bing “search challenge.”

About Bing
Visit Bing
Take the Bing vs. Google Challenge
Information Week – “No Surprise in Bing’s Coming Rise”

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