Augmented Reality Continues to Gain Popularity

The most recent wave of Augmented Reality (AR) applications has provided some of the most impressive and innovative uses of this technology to date – and is sparking greater conversation about the unlimited potential AR has to promote products, educate consumers and even create advertising revenue.

In Business Week’s recent article, Augmented Reality Helps Sell the Product, several examples are cited ranging from a Cheez Doodle band targeted to tweens to an application launched on Facebook to promote Kia Motors.

Home Depot jumped into the world of Augmented Reality this holiday season by launching the first interactive gift card. The card allows the recipient to browse featured products, build a shopping list and ultimately redeem the card online.

The most innovative and high-profile use to date is the December issue of Esquire magazine.  The experience begins with the cover as Robert Downey, Jr. leaps to life on your screen to promote everything from the contents in the issue to his soon-to-be-released film “Sherlock Holmes” – including a clip from the movie. The issue contains several other AR symbols allowing you to interact with a Lexus Car ad, listen to music, look at photos and watch actress Gillian Jacobs tell a joke.

This issue creatively does something that has never been done before – seamlessly launch the print world into an enhanced interactive experience.  It shows the possibility of these two mediums accenting each other in a way never before imagined and captivates the reader in a one-on-one brand focused experience that is both entertaining and memorable.

Click the links below to read more and to visit Esquire’s AR site where you can download the player and experience the magazine first hand.

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