Steve Jobs kept it simple – from the iPhone’s singular button, to his signature black turtleneck and, finally, Apple’s tribute the day after he died. Getting started with a new Mac is simple – no configuring, just turn it on and go. Apple stores are clean in design with the same layout in every city and all employees dressed in the same colored shirt. Even his interviews were simple and focused on products, leaving his private life, private.  In all, his technology reflected society’s need for a simple way of life.

We mourn the loss of this great innovator but are grateful for the legacy of his beautiful designs and technology, making our lives easier and simpler each day.


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