Twitter Launches ‘Brand Pages’ for Marketers

Twitter recently dove a little deeper into the branding game with the announcement of a brand page program on the social media platform.

New brand pages will allow advertisers to customize page headers to include its logo and tagline prominently.

Brands can highlight their best content by controlling the message visitors see when they first come to the brand’s profile page by the brand’s ability to continuously promote a tweet to the top of the page’s timeline.

The “promoted tweet feature” on pages will also allow visitors to instantly see the photo or video content linked from a tweet.

Among launch partners for the new program are Disney, General Electric, JetBlue, Coca-Cola, McDonald’s, Paramount Pictures and Nike.

Company Facebook pages are widely considered to be the secondary branded destination outside of company websites. Twitter’s brand page launch could be seen as a way of challenging Facebook and a similar launch by Google+ last month.

In addition to the brand page launch, Twitter also announced a major site redesign.

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