As Mark Zuckerberg turns 28 and gears up for Facebook’s initial public offering, he is also making headlines for another reason – his hoodie.
The Facebook co-creator and chief executive caused quite an uproar last week when he donned a hooded sweatshirt to meet with potential investors on Wall Street. News and opinions about the now infamous hoodie spread like wildfire, and it even has its own Twitter handle. Some say it was a lack of respect, a mark of immaturity, an act of rebellion. Others say it was sign of strength for the Facebook brand, a steadfast statement of individuality, a testimony to youthful self-confidence.
Zuckerberg hasn’t made a public statement about his fashion choice, and I am sure he won’t, but you have to believe that the billionaire knew exactly what he was doing when he got dressed that morning.
Branding matters, and that rings true for both companies and individuals. The way you present yourself can have a profound impact on the message you are trying to communicate. Make sure your personal appearance matches the image you want to project regardless of if it’s one of rebellion or one of respect.
After all, there is a lot of truth to the statement “image is everything.”
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