Cyber Monday Boosted By Social – and Mobile – Media

Image: winnond / FreeDigitalPhotos.net (http://bit.ly/FDP_winnond)

So far this month, online sales have increased by 15 percent over November 2010, and no doubt retailers are hoping the trend continues on Cyber Monday. Last year, for the first time Cyber Monday was the busiest online shopping day of the year. More and more people are turning to the Web to find holiday gifts, and turning to technology to help them find the best deals.

Former Executive Director of Shop.org, Scott Silverman, shared on TechCrunch he sees a correlation between the growth of social media, particularly Facebook, and the importance of Cyber Monday. Not only do social networks allow for consumers to share great finds, but for retailers to reach their customers where they are. The 25 U.S. retailers with the most Facebook fans, have a combined 259 million fans. According to Shop.org, “29 percent of consumers will check out a retailer’s Facebook page as part of their online holiday shopping this year.”

In addition to Facebook, the growing blogging community is a huge resource for consumers. Many blogs sharing deals, not just for Cyber Monday but year-round, are run – and read – by arguably a top targeted demographic for retailers – moms. Many Mom and Savings blogs have a dedicated following that checks the sites frequently to help save their families money. Plentiful by the hundreds, if not thousands, popular savings blogs like the following use Facebook, Twitter and e-newsletters to spread the word: Common Sense with Money, Coupon Cravings, Deal Seeking Mom, Hip2Save, Money Saving Mom Southern Savers and The Thrifty Mama (just to name a few). Some have even developed smartphone apps to help their readers locate deals, including Saving Cents with Sense.

There are numerous other mobile and tablet apps to help people find Cyber Monday deals, as Mint.com shares in its Life blog. Among others, there’s RedLaser, owned by eBay, which “has seen scans go up 50 percent over the past year,” according to SeekingAlpha. Another, ShopKick, rewards consumers just for visiting a store, trying on clothes and scanning barcodes. Apps like DealNews and CheapDeals101 bring sales to the consumer by aggregating them for one-tap shopping.

Whether surfing the Web for the best deals Cyber Monday, or shopping online any other time, make sure to keep it safe by following taking necessary precautions to keep your purchases protected.

KFC Coupons

KFC+Pres+YouTubeCorporations are always looking for the next “big idea” that gets them in the headlines. So, what do you do when your big idea works so well it turns in to a big crisis? That’s what KFC and Oprah Winfrey are dealing with since she announced live on her show the Kentucky Grilled Chicken dinner giveaway.

In a matter of hours the promotion skyrocketed up the Google trends list, KFC’s server overloaded with requests for the coupon and lines literally began to form at KFC’s all across the country.

Initial praise for the promotion quickly turned to the question — Was KFC really prepared to fulfill their promise?

Now, the big question about their big idea is — How will they respond?

Follow the links below to watch the current response from KFC’s president now airing on YouTube, check out their updates on Twitter or read some of the industry and media reports.

Click here to watch YouTube message from KFC president

Click here to visit KFC’s Twitter Page

Click here to read AP News Story

Click here to read story on Quick Service Restaurant (QSR) Website