If You Can’t Beat ‘Em…Reasons for Facebook’s Instagram Purchase Become Clear

In the wake of Facebook’s $1 billion Instagram buyout and recent IPO, Zuckerberg & Co. have just thrown us into even more of a tizzy.

Head to the Apple App Store this afternoon and install the newest Facebook offering—Facebook Camera, a standalone photo-sharing app that allows you to take, edit and browse photos on a smartphone.

Wait, isn’t that Instagram? Yes, but wait.

First, the Instagram purchase isn’t final.

Second, Facebook claims that Instagram will remain its own entity.

Lastly, Instagram has only 40 million users compared to Facebook’s 900 million.

Maybe Facebook has once again flexed its muscles, breadth and buying power to eliminate competition.

Follow the links below for more information regarding Facebook’s new app and clarity on the Instagram purchase.

New York Times: http://nyti.ms/LtgIgx

L.A. Times: http://lat.ms/LJbAv8

All Things Digital: http://dthin.gs/Kufiph

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