Facebook’s Zuckerberg Wears Hoodie to IPO Meeting: What’s *Your* Style Statement?

As Mark Zuckerberg turns 28 and gears up for Facebook’s initial public offering, he is also making headlines for another reason – his hoodie.

The Facebook co-creator and chief executive caused quite an uproar last week when he donned a hooded sweatshirt to meet with potential investors on Wall Street. News and opinions about the now infamous hoodie spread like wildfire, and it even has its own Twitter handle. Some say it was a lack of respect, a mark of immaturity, an act of rebellion. Others say it was sign of strength for the Facebook brand, a steadfast statement of individuality, a testimony to youthful self-confidence.

Zuckerberg hasn’t made a public statement about his fashion choice, and I am sure he won’t, but you have to believe that the billionaire knew exactly what he was doing when he got dressed that morning.

Branding matters, and that rings true for both companies and individuals. The way you present yourself can have a profound impact on the message you are trying to communicate. Make sure your personal appearance matches the image you want to project regardless of if it’s one of rebellion or one of respect.

After all, there is a lot of truth to the statement “image is everything.”

Guide to the New Facebook Timeline

Facebook seems to roll out new features quite frequently, like the new Ticker and Subscribe features. However, there is possibly nothing more talked about than Timeline, recently announced at Facebook’s f8 conference by CEO Mark Zuckerberg. The new format encompasses all of your stories and apps and, in Zuckerberg’s words, is “a new way to express who you are.”

Timeline is basically a revamped profile format that allows you to customize what’s visible from your Facebook history.  Thus, older items don’t have to disappear when you create new actions. You will also be able to highlight certain actions, so they stand out in your timeline.

It’s no secret Zuckerberg believes in a “web where the default is social.” Timeline will allow users even more chances to share information and experiences of all kinds with their friends.

Timeline has been in beta since Sept. 22, and although it was originally scheduled for public release at the end of September, the current ‘go-live’ date is Oct. 21. We’d like to give you a little preview of what your new Facebook profile will look like.

  1. Cover: The first thing people will see on your Timeline. It’s a panoramic, original portrait that represents who you are. For some examples, Mashable has highlighted 10 creative Timeline Design Covers. Your profile photo will still be visible in the bottom left corner of the Cover.
  2. Scrollbar: On the right side of the timeline, the scrollbar allows users to quickly locate a specific time in someone’s life and view Facebook activity during that period.
  3. Shortcuts: This includes the entire user’s “anchor” information, such as bio info, friends, photo albums, “Likes,” apps, notes and more in one central place.
  4. Updates: Facebook still asks “What’s on your mind?,” but now you can detail specific life events in different categories, including Work and Education; Family and Relationships; Living; Health and Wellness; and Milestones and Experiences.
    • You can even back date events and milestones. Some events are pre-set, like getting a tattoo, having a child or adopting a pet, but you can also create a custom life event or milestone.
    • Let’s say you got a pet. You can include its name, type of animal, breed, location, date, story, a photo, and also tag who you were with when you got it.
  5. Activity Log: A ticker of sorts, this highlights your recent Facebook actions; whether your write on a wall, comment on a photo, update a job, add a life event, friend someone new, “Like” something or perform some other activity. Which brings us to…
  6. Applications: With Timeline, the notorious “Like” button will have to share its page space with new verbs. Users will also have the option to “read,” “watch,” “listen to,” “cook,” or “high five” something, among a myriad of other actions. These actions can come from various company applications, such as the increasingly popular, Spotify music sharing service.

In Timeline, applications will be a primary way for companies to better integrate their brands with Facebook users. Businesses will be able to offer more opportunities for their fans to share their products, information, services, etc., in more creative ways.

Originally a site to help college students to connect, Facebook is ever evolving and becoming more business and marketing friendly. Organizations with a social media presence will need to keep up with the new Facebook interface, but as each organization is unique, it’s imperative to evaluate and strategize to ensure the best return on engagement.