More Options for Twitter Advertising

via Twitter - @Audi

In 2011, Twitter introduced Promoted Tweets to its advertising platform. Brands use these tweets to engage followers and reach new audiences on a Cost-per-Engagement basis. Initially, promoted tweets were only seen by users on desktop or laptop computers. However, Twitter announced earlier this week that these paid tweets will now appear on mobile devices, which allows brands to reach their target audience anywhere at any time.

This new feature also includes more targeting options for advertisers. Brands can specifically target users on desktop/laptop computers, Apple iOS, Android and other mobile devices, in addition to other platforms.

According to the announcement, “55 percent of the more than 100 million users who log in to Twitter every month do so at least once via mobile.”

Being able to reach that large group of mobile users is a huge development for Twitter’s relatively new advertising platform.