As mentioned in our last post on blogger outreach, blogs have grown to much more than what they started out to be. Not only have they increased in number and scope, but the line between blog and website has blurred (i.e., trying to count the similarities between The Huffington Post and USA Today‘s online version could give anyone a headache).
People turn to blogs to seek recommendations. Companies who wish to reach out to bloggers should do their homework to figure out which bloggers would be a good fit for their brand. When looking for the best blogs for your campaign, numbers aren’t necessarily everything. A high number of unique visitors doesn’t always translate to reader trust and loyalty in the blogger’s recommendations.
To enhance our understanding of bloggers who actively partner with brands, DVL attended Reviewer’s Retreat. Hosted by Cecelia Mecca of Cool Baby Kid and Bridgette Duplantis of The Not-So-Blog, the event brought bloggers together to discuss issues facing those who conduct product reviews. It also welcomed a few company and agency representatives to grow relationships between bloggers and brands.
DVL’s social media manager met and greeted bloggers we’ve worked with in the past and engaged with others we hope to work with in the future. Check out some of our top Twitter takeaways from the event and DVL tips regarding blogger relationships, social media usage and event highlights:
If you say yes to reviewing a product, do your best job no matter how small the product.It can lead to great relationship. #RevRet12
— Jena (@RamblingChick) June 3, 2012
Bloggers are busy. If one campaign didn’t pique their interest, try again until you know for sure they’re uninterested.
— Liz (@blueviolet) June 4, 2012
Be strategic about who you pitch.
— Jennifer James (@mombloggersclub) June 4, 2012
Don’t be afraid to ask bloggers questions, either. Keep the dialogue going even after the campaign has ended.
— Molly Gold (@MyGOMOM) June 4, 2012
Appointing official brand ambassadors can be a great “next step” in blogger relationships – as long as they’re the right fit.
— Xenia (@thxmailcarrier) June 5, 2012
Exactly. Don’t just have a blog, Facebook page and Twitter account to spew content. Listen to what your followers are saying and then react accordingly.
ALL-AROUND SOCIAL MEDIA TIPS
— Elle (@Cleverlychangin) June 5, 2012
There must be effort on your side to foster the relationships with your consumers.
— Bridgette & Cissy (@DoubleDutyDivas) June 5, 2012
Check with them on how best to communicate.
— Gina Badalaty (@ginabad) June 5, 2012
In person, people want to be looked in the eye. Create an atmosphere online and with your responses that makes them feel the same thing in the digital world.
— Maria Tiongco Ramos (@maritramos) June 5, 2012
You don’t *have* to be on every social network. Do an audit to see what will/does work best for you.
— Tonia Sanders™ (@TheChattyMomma) June 4, 2012
A great tip that translates to branding as well. Make sure your brand stands out from others in the social media sphere.
— Ashley Shaffer (@Momicles2010) June 7, 2012
Planning and branding for the future: Always think ahead. Not just about why this post/message/tweet works now, but how does it fit in the overall brand and planned strategy.
— coolbabykid (@coolbabykid) June 4, 2012
More of a personal tip – be careful what you choose to share online of family and friends.
— Nirasha (@mommyniri) June 3, 2012
Include text on “pinnable” images to better stand out.
— BridgetteLA (@BridgetteLA) June 4, 2012
Tweet cleverly – and make sure each tweet has enough room for others to retweet you.
— Stacie H Connerty (@StacieinAtlanta) June 6, 2012
A great wrap-up post from the Pinterest session.
— About A Mom (@aboutamom) June 5, 2012
Natural lighting is typically best.
RANDOM #REVRET12 HIGHLIGHTS
— SunandSipCups (@SunandSipCups) May 30, 2012
The pre-event excitement was evident!
— Amy Bellgardt (@MomSpark) June 3, 2012
All attendees received a swag bag of partnering brands’ products.
— MommyB Knows Best (@MommyBKnowsBest) June 5, 2012
“President’s address” from the retreat’s founders.
— Angie Knutson (@MyFourMonkeys) June 4, 2012
Interacting online is fun, but nothing beats meeting face to face.
I love that PR companies sent reps to #RevRet12 to learn about bloggers & social media!
— Ellen (@ThriftyChicMom) June 4, 2012
Thank you for having us!
— Felicia (@gograhamgo) June 5, 2012
Wishing @BridgetteLA and @CoolBabyKid a successful event in 2013!
Filed under: Uncategorized Tagged: | blog conference, blog outreach, blogger conference, blogger outreach, blogging, blogs, Cool Baby Kid, facebook, mommy bloggers, Not-So-Blog, Pinterest, product reviews, review bloggers, reviewers retreat, twitter