Recognizing the Impact of Social Media

via Twitter.com

More than 327,000 tweets per minute.  More than 4.2 million likes on Facebook.  More than 800,000 retweets.

It beat the previous photo share record holders of  Mark Zuckerberg’s wedding photo and a glass of beer tribute to a fallen soldier.

http://twitter.com/BarackObama/status/266031293945503744/photo/1

(Special note: While the photo was posted election night, it was actually taken three months ago on the campaign trail.)

The impact of social media in today’s world is significant as the “four more years” photo was posted to Facebook and Twitter before a mass email was sent and even before the crowd was addressed in Chicago.

Regardless of your political affiliation, you have to recognize the impact of social media and the juggernaut it continues be.  How do you capture lightening in a bottle like this?  It happens at the intersection of timing and emotion.  It’s organic.  Social media is how the world is communicating.

Next time you have something big to share – how will you do it?